Customer-centric Growth by Lincoln Murphy

Video: Bonus Footage from my Interview with Matt from Assistly

I interviewed Assistly’s SVP, Marketing Matt Trifiro via Video Skype and he spilled his guts for you about why Assistly changed their pricing, adopted Freemium, and set out to disrupt the market… all at the same time.

Once we closed the interview, we didn’t stop talking… and I didn’t stop recording! Here you go:

I think Matt had some VERY interesting things to say about the product management overhead that is associated with tiered pricing…

What do you think about what Matt said? Do you agree? Disagree? Use the comments below!

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