When was the last time you invited your friends or co-workers into an app after you just signed-up for the free trial?
When was the last time you imported your address book right after you opened an app for the first time?
So why do you expect your users and customers to behave differently?
Unless you have specific intel indicating they will share your app with everyone immediately after first interacting with you (like, for instance, my Mom is your target audience), then you should probably assume they won’t.
And if you sell to a B2B Audience, you should double-down on that assumption.
Here’s why and how to overcome that…