As Founder and Managing Director of Sixteen Ventures, Lincoln Murphy has more than 15 years experience working with on-demand Business Architectures, focusing exclusively on SaaS since 2004. Working with firms of all sizes, from early-stage pure-play SaaS startups to those at the top of the Fortune 100, Lincoln helps companies recognize and execute on opportunities to generate revenue through the SaaS Business Architecture.
Since the early 1990's, Lincoln has been involved in network-centric and On-Demand Business Models, where Software-as-a-Service (SaaS) is the latest incarnation. He worked in Supply Chain Management for the Consumer Packaged Goods and Pharmaceutical industries until 2004, when this portion of his career culminated as a Business Architect at McKesson Corporation.
In 2004 he started a SaaS company and sold to an established competitor in 2006. After selling his firm, Lincoln consulted with SaaS vendors on how to penetrate Fortune 1000 companies, at the time a much more challenging situation than today. In 2008, he was recruited by Venture Capital-funded Platform-as-a-Service (PaaS) pioneer Morph Labs to help them enter the North American market and attract SaaS vendors to their platform.
In late 2008 Lincoln formalized his independent consulting business as Sixteen Ventures where he is currently working with new and established vendors on SaaS Business Architecture planning / execution and SaaS Revenue Modeling. Under the Sixteen Ventures banner, Lincoln has worked with startups, established software vendors, and Professional Services organizations to develop Revenue Models and Go-to-Market strategies Cloud, Infrastructure-as-a-Service (IaaS), PaaS, and SaaS solutions.
Lincoln is the author of the following articles and presentations:
- "The Reality of Freemium in SaaS" - Paper published in January 2010
- "SaaS Business Architecture - Defined" Presentation published 8/15/2009
- "Customization in SaaS: Drawing the Line in the Sand" - Softletter 7/15/2009 and 7/31/2009
- SaaS Vendors: Stop Thinking Like Software Companies! - Sandhill.com 6/10/2009
- Multi-Tenancy in SaaS: The Business Case - Softletter 5/15 & 5/31/2009
- Haut Tec Conversations August 18, 2009 "SaaS & XaaS: What makes up a service"
- "Business Implications of Multi-Tenancy in SaaS" July 16, 2009 hosted by Scio Consulting
- "Maximize Revenue with Strategic Product Development" May 6, 2009 hosted by OpSource