Freemium or Free Trial? There’s a Better Question

I answer this question all the time… should we go Freemium or Free Trial for our SaaS app?

And I get this question from companies of all stages and sizes, including pre-launch Startups, software companies moving to – or adding a product line based around  - the SaaS business model, or for later-stage SaaS companies that are questioning their current trajectory.

I assumed I’d covered this topic so much the answer was obvious… but apparently that’s not the case.

So now I’m going to address it once and for all… or at least I can point people to this post when I’m asked whether Freemium or a Free Trial is the better way to go.

It’s time to ask a better question.

[Read more...]

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