Freemium or Free Trial? There’s a Better Question

Freemium or Free Trial? There’s a Better QuestionI answer this question all the time… should we go Freemium or Free Trial for our SaaS app?

And I get this question from companies of all stages and sizes, including pre-launch Startups, software companies moving to – or adding a product line based around  – the SaaS business model, or for later-stage SaaS companies that are questioning their current trajectory.

I assumed I’d covered this topic so much the answer was obvious… but apparently that’s not the case.

So now I’m going to address it once and for all… or at least I can point people to this post when I’m asked whether Freemium or a Free Trial is the better way to go.

It’s time to ask a better question.

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SaaS Freemium Customer Acquisition Costs

I got an email the other day asking about Freemium Customer Acquisition Costs (CAC) and whether or not to include the cost of supporting and marketing to free users in the cost of acquiring paying customers.

Here’s my quick answer and some other resources for you to check out.

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