One benefit of Affiliate Marketing for SaaS & Web Apps? Know exactly what your Customer Acquisition Cost will be! Whether you've considered creating an affiliate marketing program for your SaaS or Web App - or not - or even if you currently have one, you NEED to watch my interview with Jack Born. Here are three vendors that will allow you to easily offer and manage an affiliate program for [...]

Was OfficeDrop forced into Freemium at phone-point? Healy Jones, VP Marketing at OfficeDrop, told me exactly how leveraging mobile apps made Freemium the right strategy for them. Do you prefer to listen on the go? Download the .mp3 audio file (33.7MB) here. Wistia has kindly donated business video hosting to me, which pretty much makes them awesome! If you aren't familiar with OfficeDrop, [...]

Is Writing Good Sales Copy still Important? For SaaS & Web App companies it is EVEN MORE IMPORTANT today than ever before! Wistia has kindly donated business video hosting to me, which pretty much makes them awesome! This is why I interviewed Marc-Andre Cournoyer, author of "Copywriting for Geeks" and have shared it with you here: With all of the noise out there, the better your sales [...]

UPDATE: Assistly was acquired by Salesforce.com shortly after we did this interview... they are now Desk.com. I sat down and chatted with Assistly's SVP of Marketing Matt Trifiro via Video Skype and he spilled his guts for you about why Assistly changed their pricing, adopted Freemium, and set out to disrupt the market... all at the same time. The conversation is about 40 minutes... Check it [...]