Save your Free Trial from the Bots

free trial bot Save your Free Trial from the BotsAccording to Wired, next month at the Black Hat conference in Las Vegas, a security research duo will demonstrate how they built a cryptocurrency-mining botnet by leveraging cloud platform services – perhaps like Amazon Web Services, Heroku, or Cloudbees – using only Free Trials and Freemium accounts.

Cue the overly-dramatic sky-is-falling music as we mourn the demise of SaaS Free Trials and Freemium (remember, it pays to be clear on the various uses of “Free”).

I know a lot of entrepreneurs, founders, executives, and product marketers at SaaS and Cloud companies will read that Wired article and say to me – since I’ve been quite vocal about not being a fan of requiring a Credit Card to get started on a Free Trial – “See Lincoln… not having a credit card wall opens up our system to abuse!”

But they’re wrong… and here’s why.

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22 Ways to Reduce Churn with Growth Hacking

reduce churn growth hacking 300x187 22 Ways to Reduce Churn with Growth HackingAs the SaaS industry continues to rapidly mature, more folks are looking at churn in SaaS companies – investors, analysts, executives, consultants, etc. – and more and more methods of measuring churn are going to surface… and that’s awesome.

Of course, the problem is that, while analytics and metrics and new ways of measuring churn are fantastic – and no matter how you slice it, accurately measuring churn is not actually that simple – ultimately it’s what you do with that data that matters.

So… even with all the different ways of measuring churn, how do you actively retain customers?

What methods, tactics, techniques, and ways of thinking will help you keep the customers you already have so you can more efficiently grow your SaaS business?

Enter… Growth Hacking.

[Read more...]

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