I do what I do for one reason... to help SaaS & Web App vendors be more successful. Period.
If I'm not doing that, I'm not doing my job.
Some I will help be more successful by working with them 1-on-1 or through programs like the Free Trial Dominator (which is awesome, IMHO).
But others - like you - I will help through my blog posts.
So... what's the biggest issue you're dealing with [...]
I got another detailed response to my question "What's Your Biggest Challenge for 2012?" from a SaaS vendor and wanted to share my response to him with you.
Our current app has two pricing tiers - free and paid. Simple pricing has its advantages!
We're coming out with a major redesign of the product (plus new features) in early 2012 and need to decide how many pricing levels to have. So far, [...]
I believe in moving forward, not looking back.
So my question as we go into 2012 is this:
What's Your Biggest Challenge as a SaaS or Web App Vendor in 2012?
Is it making your Free Trials more effective at creating customers? Coming up with the right Pricing? How to handle Competition? Whether to go Freemium? Overall Business Model issues? How to handle Accounting? How to Manage Recurring Revenue? [...]
A common misconception about Freemium is that it is just for startups with nothing to lose. This myth is perpetuated by many of the Freemium advocates whose backgrounds - and current experience - are limited to early-stage, venture-funded startups. Unfortunately, this misconception really misses the point.
Freemium is a marketing strategy – or quite often a tactic – and used most often to disrupt [...]
"Classical Freemium" is the marketing tactic where a SaaS or Web App vendor offers a Free-in-Perpetuity version of a product or service, often feature- or usage-limited, as well as a version of the same product or service with less limitations to which the vendor will attempt to up-sell the user.
NOTE: I originally published this paper in late 2010 exclusively for subscribers to my Mailing List. [...]
In addition to the years I’ve been working with SaaS & Web App vendors, I’ve spent 2011 totally immersed in the business of free and have helped dozens of companies - from super early startups to MASSIVE $B/year companies - completely DOMINATE their free trials.
Nothing else I’ve done has produced such AWESOME results – so fast – for so many SaaS & Web App and traditional software [...]
What's the average conversion rate for free trials, pricing pages, or Freemium with SaaS or Web Apps?
There are some fundamental problems with "average conversion rate" which is why people rarely like my standard answer of: "It depends" or my more direct answer of "why, so you can be average?"
Look, if you have a 1% conversion rate right now, 2% should be looking pretty darn good to you, right?
If [...]
You think you know Freemium in SaaS? Think again!
Freemium use in B2B technology / software / SaaS / Web Apps / Cloud (whatever) is evolving and I wanted to take note of where we are at today... where we’ll be tomorrow I can’t tell you, but I guarantee it will be different.
I wanted to also call attention to the fact that the use of "Classical Freemium" - the idea of a free version of a premium [...]
Was OfficeDrop forced into Freemium at phone-point?
Healy Jones, VP Marketing at OfficeDrop, told me exactly how leveraging mobile apps made Freemium the right strategy for them.
Do you prefer to listen on the go? Download the .mp3 audio file (33.7MB) here.
Wistia has kindly donated business video hosting to me, which pretty much makes them awesome!
If you aren't familiar with OfficeDrop, [...]
UPDATE: Assistly was acquired by Salesforce.com shortly after we did this interview... they are now Desk.com.
I sat down and chatted with Assistly's SVP of Marketing Matt Trifiro via Video Skype and he spilled his guts for you about why Assistly changed their pricing, adopted Freemium, and set out to disrupt the market... all at the same time.
The conversation is about 40 minutes... Check it [...]
