If your SaaS addresses a big- or specific-enough problem that people are willing to pay to solve, you can probably achieve enough growth to result in a decent-enough sized business… in spite of your efforts.
But you didn’t set out to build a “decent-enough” sized business, right?
Don’t you owe it to your shareholders and stakeholders to do more than simply exist?
Your investors and employees – not to mention their families, the charitable organizations they support, and the merchants in their communities – would like to see some type of return on the investment they put into building your company, right?
Well, to get there, you need to be deliberate in your growth… you need to grow because of your efforts, not in spite of them.
Unfortunately, that’s not how many of the SaaS companies I talk to operate…