I do what I do for one reason... to help SaaS & Web App vendors be more successful. Period.
If I'm not doing that, I'm not doing my job.
Some I will help be more successful by working with them 1-on-1 or through programs like the Free Trial Dominator (which is awesome, IMHO).
But others - like you - I will help through my blog posts.
So... what's the biggest issue you're dealing with [...]
Late last year (way back in December) I asked you what your biggest challenges going into 2012 were and I got a lot of answers from SaaS and Web App vendors around the world.
But almost everything boiled down to these two things: Convert Leads & Reduce Churn.
I didn't just get terse answers to my query, some folks sent me very detailed challenges and I - in turn - responded in detail.
And [...]
I believe in moving forward, not looking back.
So my question as we go into 2012 is this:
What's Your Biggest Challenge as a SaaS or Web App Vendor in 2012?
Is it making your Free Trials more effective at creating customers? Coming up with the right Pricing? How to handle Competition? Whether to go Freemium? Overall Business Model issues? How to handle Accounting? How to Manage Recurring Revenue? [...]
A common misconception about Freemium is that it is just for startups with nothing to lose. This myth is perpetuated by many of the Freemium advocates whose backgrounds - and current experience - are limited to early-stage, venture-funded startups. Unfortunately, this misconception really misses the point.
Freemium is a marketing strategy – or quite often a tactic – and used most often to disrupt [...]
"Classical Freemium" is the marketing tactic where a SaaS or Web App vendor offers a Free-in-Perpetuity version of a product or service, often feature- or usage-limited, as well as a version of the same product or service with less limitations to which the vendor will attempt to up-sell the user.
NOTE: I originally published this paper in late 2010 exclusively for subscribers to my Mailing List. [...]
It's easier than you think to get to $1M in annual revenue with your SaaS or Web App.
To have a $1,000,000 per year run rate, you need to bring in $2740 per day... roughly.
Pardon me if my math is off a bit... this is just one of those posts to get you thinking... your mileage will vary!
I prefer to plan from the bottom up most of the time, especially when looking to employ a short-term [...]
