When Web Apps compete on price, is the winner the one with the cheapest product?
I was talking to the CEO of a SaaS company in the UK recently - I'll call him Eddie - who was convinced that he had a "me-too" product, that it was just a commodity, and that the only way to compete with other vendors was on price. But it was clear to me after learning about his product and talking with him that this is not the case.
Eddie's product provides a ton of value to the market, but he can't see it because he gets stuck on the technology they're delivering, what the competition is doing, etc. He has taken his eye off the one thing that matters - the customer.
And what really matters is what the customers do with his product and what the result of that is. If he can figure that out - the real value they receive by using his product - then he can get out from the "race to the bottom" he's in with his competitors. It won't be easy - it will take work - but it will really be worth it.
But Eddie's stuck. He's in his own head and he can't get out. I told him he needs to take a step back and re-evaluate why he started his business in the first place. Was it to have the cheapest product out there? Probably not. Right now, he's not a good candidate for my help because Value Pricing requires that you - at some level - believe there is value in your offering.
Are you like Eddie? Let me help you get un-stuck! To help you out I've put together a 5 Hour video series - the Pricing Page Success Formula - to help you get the most out of your Pricing Page. For a limited time you can get the Pricing Page Success Formula video series - with content on Value Pricing, Pricing Page Design, and even Price Testing - for the Introductory price of ONLY $297.
Go get this amazing video series for only $297 right now. As soon as you get it, immediately watch the 35-minute Value Pricing Basics for SaaS & Web Apps video; it will truly change the way you look not only at pricing, but your entire marketing strategy, your customers, and your offering as a whole!
Good luck out there!
- Lincoln (@lincolnmurphy on Twitter)