In 2009 Sixteen Ventures defined the SaaS Business Architecture as a multi-tenant, network-centric architecture where Marketing, Intellectual Property, Technology, and Revenue Model are tightly coupled. We have now rebranded this as Integrated Business Architecture knowing that more than just those companies that identify with Software-as-a-Service (SaaS), such as Web App, Cloud, and Mobile companies, take advantage of it.
In fact, it is critical to understand that the consuming device (browser, iPad, Adobe AIR) or service (i.e. API end-points, for example) doesn't matter where an IBA is concerned. And unless you're talking about data center, infrastructure products, or specialized desktop apps, an IBA is actually the default architecture for bringing new apps to market.
It is absolutely clear that if you are starting a "software" business in 2010 and you are not building your product and your company around an IBA, you are definitely going against the current.
Sixteen Ventures works primarily with SaaS, Web App, Cloud, and Mobile companies that leverage an IBA as well as an Automated Sales & Distribution Process where Marketing, e-commerce, and Application Functionality are also tightly integrated.
Do you need help with your Automated Sales & Distribution Process or Pricing Strategy for your IBA-based web service? Take advantage of our Pricing Page Tune-Up & Overhaul services or schedule a Quick Start session with Sixteen Ventures today.
Author: Lincoln Murphy (@lincolnmurphy on Twitter)